content marketing

Content Marketing is a highly effective marketing strategy

The Right Content Marketing Strategy is as Good as Gold

When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true. Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science. Without a doubt, the most valuable …

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Cutco is a great example of a business that knows B2B vs. B2C

Different Strokes for Different Folks: Marketing to B2B vs. B2C

How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …

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One set of resolutions for yourself and business

Marketing Resolutions for Your Business (and Yourself)

It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too. Resolutions are a great concept. They give you focus …

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Future of Marketing

The Past, Present, and Future of Marketing

The real skill now is learning how to pick out the useful information from all this noise. – Nate Silver As this Entrepreneur infographic will show you, marketing has come a long way in a relatively short time. In 1450, Gutenberg revolutionized printing. The first print magazine was published in Philadelphia in 1741. By 1839, …

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