Marketing

Could your marketing strategy use a spring cleaning?

How to Spring Clean Your Marketing Strategy

You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …

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Cutco is a great example of a business that knows B2B vs. B2C

Different Strokes for Different Folks: Marketing to B2B vs. B2C

How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …

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One set of resolutions for yourself and business

Marketing Resolutions for Your Business (and Yourself)

It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too. Resolutions are a great concept. They give you focus …

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Doritos Locos Tacos

How to Find The Right Brand Voice For Your Business

I’ll never forget the time I presented a well-researched monthly social media package to a new beauty client. He took a look at the first few posts for Twitter, scrunched up his nose, and said, “Let’s avoid exclamation marks. We’re all adults here.” First off—what does that even mean? Second, how ridiculous! This client wanted …

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Well-Written Blog

A Well-Written B2B Blog Will Make Your Business Money

Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011. But did you know blogs are also one …

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Future of Marketing

The Past, Present, and Future of Marketing

The real skill now is learning how to pick out the useful information from all this noise. – Nate Silver As this Entrepreneur infographic will show you, marketing has come a long way in a relatively short time. In 1450, Gutenberg revolutionized printing. The first print magazine was published in Philadelphia in 1741. By 1839, …

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