Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content.
An easy way to understand the power of a buyer persona is to compare a small table of people at lunch to a stadium with thousands of spectators. Which group do you think is easier to sell to?
It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too.
Resolutions are a great concept. They give you focus for the year and motivate you to get more done. So often our work lives overlap with our personal lives—wouldn’t it be easier to just make one set of resolutions?