“There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway Hemingway is one of my all-time favorite writers (and not just because I had to read him in high school, either). His prose is crisp, clean, and compulsively readable. He wrote with a journalist’s flair …
I’ll never forget the time I presented a well-researched monthly social media package to a new beauty client. He took a look at the first few posts for Twitter, scrunched up his nose, and said, “Let’s avoid exclamation marks. We’re all adults here.” First off—what does that even mean? Second, how ridiculous! This client wanted …
How to Find The Right Brand Voice For Your Business Read More »
Check out Han’s first blog post on Entrepreneur. He talks about repeated failure, which business skills he had to learn, and how he navigated his way to success.
If I had to sum up the past decade of marketing in one word, it would be “adaptation.” Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what’s a marketer to do? How can brands possibly react …
There’s a common misconception that no one reads anymore. In fact, the opposite is true: more people are reading now than ever before. Between blog posts, emails, social media updates, eBooks, text messages, Wikipedia articles, and everything else the Internet offers, we process about 54,000 words a day, the length of a typical novel. But how much …
Why Quality Writing Matters: A Boutique Philosophy Read More »
