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What is “Content” in “Content Marketing”? (From a Writer)

Originally published in The Huffington Post. If you’re a writer, and you’re trying to get into the world of content marketing, it can be downright confusing. People toss around the word “content” like it’s going out of style. Sometimes, it means writing. Sometimes, it doesn’t. If you were curious, here is my overview of the …

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Well-Written Blog

A Well-Written B2B Blog Will Make Your Business Money

Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011. But did you know blogs are also one …

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