How to use ChatGPT to write a website (and 3 ways not to)
AI tools like Chat GPT can create human-like content but hurt your brand’s SEO. Learn how the right AI-to-human ratio can supercharge your performance instead.
Marketing
AI tools like Chat GPT can kill your SEO…Unless you do this.
AI tools like Chat GPT can create human-like content but hurt your brand’s SEO. Learn how the right AI-to-human ratio can supercharge your performance instead.
7 SEO Copywriting Services You Need to Grow Your Business
The quickest route to page one of search engine results is to get expert SEO copywriting services from an agency like Tailored Ink. Learn what to expect…
3 Tips For Hiring A B2B Marketing Consultant
From strategy to content creation, a B2B marketing consultant can help take your marketing to the next level. Here are 3 must-know tips for finding the right one for your business.
How to Spring Clean Your Marketing Strategy
You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …
Different Strokes/Different Folks: Marketing to B2B vs. B2C
How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …
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Finding and Speaking to Your Ideal Customer
Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to …
Marketing Resolutions for Your Business (and Yourself)
It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too. Resolutions are a great concept. They give you focus …
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How to Find The Right Brand Voice For Your Business
I’ll never forget the time I presented a well-researched monthly social media package to a new beauty client. He took a look at the first few posts for Twitter, scrunched up his nose, and said, “Let’s avoid exclamation marks. We’re all adults here.” First off—what does that even mean? Second, how ridiculous! This client wanted …
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How Our CEO Tripled His Salary After Getting Fired
Check out Han’s first blog post on Entrepreneur. He talks about repeated failure, which business skills he had to learn, and how he navigated his way to success.