Content Strategy

What is the perfect blog post length?

What is the Perfect Blog Post Length?

“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain Ulysses by James Joyce is a whopping 265,000 words and took him the better part of two decades to write. Kafka’s Metamorphosis by is a cool 22,000. Both are considered quintessential modernist masterpieces. We’ve already discussed …

What is the Perfect Blog Post Length? Read More »

Well-Written Blog

A Well-Written B2B Blog Will Make Your Business Money

Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011. But did you know blogs are also one …

A Well-Written B2B Blog Will Make Your Business Money Read More »