We’re going to attempt to cram everything we know about SEO content hubs into a single post. Aggressive? Sure. But content hubs are the single most effective SEO strategy out there today. That’s why we made this guide. So here goes. Let’s start with the definition of an “SEO content hub.” Content hubs are information …
The Master Guide to Structuring and Writing SEO Content Hubs Read More »
You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …
How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …
Different Strokes/Different Folks: Marketing to B2B vs. B2C Read More »
Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to …
I’ll never forget the time I presented a well-researched monthly social media package to a new beauty client. He took a look at the first few posts for Twitter, scrunched up his nose, and said, “Let’s avoid exclamation marks. We’re all adults here.” First off—what does that even mean? Second, how ridiculous! This client wanted …
How to Find The Right Brand Voice For Your Business Read More »
“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain Ulysses by James Joyce is a whopping 265,000 words and took him the better part of two decades to write. Kafka’s Metamorphosis by is a cool 22,000. Both are considered quintessential modernist masterpieces. We’ve already discussed …
Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011. But did you know blogs are also one …
A Well-Written B2B Blog Will Make Your Business Money Read More »
