Last week, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. This week, let’s talk about getting your content to stand out.
When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true. Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science. Without a doubt, the most valuable …
The Right Content Marketing Strategy is as Good as Gold Read More »
You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …
How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …
Different Strokes/Different Folks: Marketing to B2B vs. B2C Read More »
It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too. Resolutions are a great concept. They give you focus …
Marketing Resolutions for Your Business (and Yourself) Read More »
“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain Ulysses by James Joyce is a whopping 265,000 words and took him the better part of two decades to write. Kafka’s Metamorphosis by is a cool 22,000. Both are considered quintessential modernist masterpieces. We’ve already discussed …
If I had to sum up the past decade of marketing in one word, it would be “adaptation.” Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what’s a marketer to do? How can brands possibly react …
Remember back in grade school, when you weren’t one of the cool kids? You’d do anything to sit at their table—even give away your pudding for free. To some, guest posting seems like a similarly desperate attempt to get noticed.
Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011. But did you know blogs are also one …
A Well-Written B2B Blog Will Make Your Business Money Read More »
The real skill now is learning how to pick out the useful information from all this noise. – Nate Silver As this Entrepreneur infographic will show you, marketing has come a long way in a relatively short time. In 1450, Gutenberg revolutionized printing. The first print magazine was published in Philadelphia in 1741. By 1839, …
