How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …
Different Strokes/Different Folks: Marketing to B2B vs. B2C Read More »
Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to …
Marketers love to say KISS (Keep it simple, stupid.) This may be good advice, but only to a certain point. While you want to make your copy concise and easy to understand, you don’t want to insult your audience’s intelligence. Here’s what you need to keep in mind when you go to write.
The Super Bowl is a huge event that has broken its own viewership record five of the last six years. In 2015, it had an average viewership of 114 million people, or over one-third of the U.S. population. While most people tune in for the game or the half-time show, the rest of us tune …
It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too. Resolutions are a great concept. They give you focus …
Marketing Resolutions for Your Business (and Yourself) Read More »
I’ll never forget the time I presented a well-researched monthly social media package to a new beauty client. He took a look at the first few posts for Twitter, scrunched up his nose, and said, “Let’s avoid exclamation marks. We’re all adults here.” First off—what does that even mean? Second, how ridiculous! This client wanted …
How to Find The Right Brand Voice For Your Business Read More »
Have you ever entertained the idea of starting your own business? If you’re anything like most American workers, you probably have. But you probably haven’t done anything about it. Find out which fears are holding you back, and how you can overcome them.
Check out Han’s first blog post on Entrepreneur. He talks about repeated failure, which business skills he had to learn, and how he navigated his way to success.
“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain Ulysses by James Joyce is a whopping 265,000 words and took him the better part of two decades to write. Kafka’s Metamorphosis by is a cool 22,000. Both are considered quintessential modernist masterpieces. We’ve already discussed …
If I had to sum up the past decade of marketing in one word, it would be “adaptation.” Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what’s a marketer to do? How can brands possibly react …
