Originally published in The Huffington Post. If you’re a writer, and you’re trying to get into the world of content marketing, it can be downright confusing. People toss around the word “content” like it’s going out of style. Sometimes, it means writing. Sometimes, it doesn’t. If you were curious, here is my overview of the …
What is “Content” in “Content Marketing”? (From a Writer) Read More »
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway Hemingway is one of my all-time favorite writers (and not just because I had to read him in high school, either). His prose is crisp, clean, and compulsively readable. He wrote with a journalist’s flair …
In an earlier post, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. Now let’s talk about getting your content to stand out.
When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true. Two decades later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science. Without a doubt, the most valuable way …
The Right Content Marketing Strategy is as Good as Gold Read More »
You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …
How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they know how to sell knives. The fact that Cutco’s …
Different Strokes/Different Folks: Marketing to B2B vs. B2C Read More »
Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to …
Marketers love to say KISS (Keep it simple, stupid.) This may be good advice, but only to a certain point. While you want to make your copy concise and easy to understand, you don’t want to insult your audience’s intelligence. Here’s what you need to keep in mind when you go to write.
It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too. Resolutions are a great concept. They give you focus …
Marketing Resolutions for Your Business (and Yourself) Read More »
I’ll never forget the time I presented a well-researched monthly social media package to a new beauty client. He took a look at the first few posts for Twitter, scrunched up his nose, and said, “Let’s avoid exclamation marks. We’re all adults here.” First off—what does that even mean? Second, how ridiculous! This client wanted …
How to Find The Right Brand Voice For Your Business Read More »
