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What is “Content” in “Content Marketing”? (From a Writer’s Perspective)

Originally published in The Huffington Post. If you’re a writer, and you’re trying to get into the world of content marketing, it can be downright confusing. People toss around the word “content” like it’s going out of style. Sometimes, it means writing. Sometimes, it doesn’t. If you were curious, here is my overview of the …

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7 Tips for year-long workaholics struggling to take breaks

I’m just returning from my vacation and this time—I actually enjoyed it. As a freelancer then a co-founder of a startup, I understand the guilt and anxiety of taking vacations. How could I step away from building up my business and career? Here’s what snapped me out of it: workaholics are more vulnerable to a …

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Content Marketing is a highly effective marketing strategy

The Right Content Marketing Strategy is as Good as Gold

When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true. Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science. Without a doubt, the most valuable …

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Could your marketing strategy use a spring cleaning?

How to Spring Clean Your Marketing Strategy

You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …

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