Month: March 2016

Could your marketing strategy use a spring cleaning?

How to Spring Clean Your Marketing Strategy

You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your …

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Cutco is a great example of a business that knows B2B vs. B2C

Different Strokes for Different Folks: Marketing to B2B vs. B2C

How to Sell a Knife I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives. The fact that …

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