Marketers love to say KISS (Keep it simple, stupid.) This may be good advice, but only to a certain point. While you want to make your copy concise and easy to understand, you don’t want to insult your audience’s intelligence.
Here’s what you need to keep in mind when you go to write.
The Super Bowl is a huge event that has broken its own viewership record five of the last six years. In 2015, it had an average viewership of 114 million people, or over one-third of the U.S. population. While most people tune in for the game or the half-time show, the rest of us tune in for the commercials.
With an average price tag of $4.5 million per 30-second ad, why are companies spending their entire advertising budget on a single commercial? Brand exposure.
It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too.
Resolutions are a great concept. They give you focus for the year and motivate you to get more done. So often our work lives overlap with our personal lives—wouldn’t it be easier to just make one set of resolutions?