Award-Winning
Content Marketing Specialists

Content is the lifeblood of every business. You showcase your products and services, generate leads, convert new clients, and keep customers engaged thanks to great content.

Assuming you’re doing it right. If you’re not, a content marketing specialist can pinpoint why your content isn’t performing as expected. They answer questions like:

• Why isn’t my website getting enough traffic?
• Why aren’t people filling out my forms?
• Why is no one clicking on my ads?
• Why am I not converting the leads I do get?

If you think your content isn’t working as hard as it should, fill out our 10-second form. We’re happy to answer your questions.

In the age of ChatGPT, everyone thinks they can create great content on the cheap. Don’t get us wrong, genAI can do some amazing things.

But as many of our clients have discovered, even if ChatGPT produces content quickly…there’s something missing. 

Intentionality. Insight. Character. Soul. Whatever you want to call it, it’s MIA. Because engaging, high-touch content is the result of decades of practice and execution. 

For over a decade, Tailored Ink has created award-winning, converting content for some of the top tech, healthcare, finance, blockchain, and real estate brands worldwide. From scratch.

We don’t just create content that looks or sounds nice. We’re content marketing specialists who actually know what they’re doing at the wheel.

B2B content marketing is our bread and butter. We’ve worked as content marketing specialists for some of the most well-known B2B brands across tech, healthcare, finance, blockchain, real estate, and more.

Why are we effective across such different verticals? Because we swear by the “quarter-inch hole” philosophy and approach, a marketing and sales framework pioneered by Harvard Business School professor Theodore Levitt.

Nobody wants to buy a quarter-inch drill. People don’t buy products because of what they are or what they do. That’s why features and specs only get you so far, and bottled water brands keep popping up like daisies. 

You buy a quarter-inch drill because you want to put a quarter-inch hole in your wall. Or, people buy products that solve their personal problems. And this is true across every single sector, no matter what you’re selling.

Effective content marketing specialists focus on identifying your customers’ emotional needs. What keeps them up at night, and why? What would they pay to solve that problem? Then we create highly targeted B2B content marketing campaigns that give them exactly what they want.

Not only do we have SEO copywriters on staff, we have some of the most talented money can buy. Trained on Madison Avenue at some of the biggest agencies in NYC, we help our clients build SEO content hubs with bespoke, top-ranked content that generates warm, targeted leads.

For example, both Fundera and RxSaver employed our SEO services in their early growth stages. We employed a content hub and SEO cluster strategy that put our clients on page 1 and positions #1–3 in search results, generated millions of leads, and even got them acquired (because they were stealing too much search traffic from larger competitors). 

Nerdwallet ended up buying Fundera for a combined $95.2 million in cash and earnouts, while RxSaver was acquired by GoodRx for a cool $50 million. That’s what makes our SEO copywriters different. 

Since inception, Tailored Ink has been a boutique copywriting and digital marketing agency. While we were trained at big, global agencies, we felt that smaller businesses also deserved that same level of professionalism.

We think of writing, design, and marketing services as holistic, long-term strategies, where every part of the plan works in concert to achieve the desired results. That’s why we don’t charge for one-off services or deliverables, or bill by the hour (we find hourly rates to be disingenuous). 

Instead, our content marketing specialists think about the entire value of what we’re delivering: our insights, consultation, and content (of course). We consider every client’s unique circumstances and situation—and we’re happy to give price breaks if it’s a win-win situation. Our goal is to be indispensable, so it’s no surprise that some clients have been with us for over a decade.

We’re very flexible and can take on a variety of roles, including fractional CMO, content marketing consultant, direct response copywriter, SEO content writer, email marketer, graphic designer, website developer—the list goes on.

Need a big-picture, top-down content marketing and advertising strategy? We can do that. Want us to just follow your CMO’s orders? Happy to. We also play nice with existing agencies and vendors. We’re not here to step on toes or tell you how to do your job. Think of us as an extension of your team—content marketing specialists that enhance your business.

The key difference between a standard content marketer and a content marketing specialist is the difference between a jack-of-all-trades and a master.

A great content marketing specialist can handle a wide range of essential marketing management and content creation tasks—from building ground-up websites and content strategies, to writing SEO blog posts and daily social media, to executing multichannel advertising and email marketing campaigns.

We have content marketing specialists who created national newsletters from scratch, with millions of monthly views and sponsor revenue. We have seasoned SEO (and now AEO and GEO) content writers who helped several companies get acquired because they stole too much search traffic from competitors. We also have award-winning website copywriters and graphic designers who have worked with Fortune 100 companies.

When you work with Tailored Ink, you get expert consultations and specialist services, not just farmed AI work from entry-level generalists.

In our experience, here are the top five things you should look for in a content marketing agency:

1. Attention to detail: This is something you can spot early on. If you’re seeing typos or other minor errors at the outset, chances are things will only get worse, not better.
2. Customer-oriented: If a content market agency looks at you like you’re just a number, chances are they’ll put a fresh grad on your account, who barely knows what they’re doing. We stayed boutique so we could offer the highest level of service to all our clients.
3. They get you & your business: You want a content marketing agency that has worked with similar companies, and understands your unique challenges. If they have, they can share case studies and samples of work, too.
4. Testimonials & case studies: If an agency does great work, its clients will be more than happy to share their positive experiences. Look for testimonials. Ask for case studies and referrals.
5. Storied history: At the end of the day, you want an agency that not only survived but thrived, demonstrating resilience with a proven track record of success. Awards, features, and top client logos don’t fall from trees. That’s the ultimate litmus test. 

When choosing a B2B content marketing agency, look for the same stuff you would want in a general marketing agency, but make sure your agency is business-minded, just like you are.

The agency you hire is not going to just hire micro-influencers and ‘specialize’ in Instagram posts or Meta ad campaigns. A B2B content marketing agency is going to understand, in great detail, the nature of your business services, products, and financial model, the lifecycle value of each customer, the cost of acquiring a lead, and how to optimize it all with the right marketing and content tools and tech stack. 

They also need to know how to ‘talk’ intelligently (and be taken seriously) by decision-makers, so lots of experience with tech, finance, real estate, and healthcare clients definitely helps. Whether through SEO content hubs and microsites, institutional email newsletters, or LinkedIn posts and ads (LinkedIn was one of our clients, too), the agency you hire should talk the talk and walk the walk.

A content marketing agency is a creative marketing agency that focuses mostly on content marketing research, strategy, and execution. The content they create for you can range from websites and SEO blog posts, to social media and email campaigns, to marketing and sales collateral (e.g., whitepapers, case studies, brochures, etc.).

For a great content marketing agency, it’s not just about creating content and getting paid for it, it’s about understanding your big-picture strategy, your long-term goals, and how every piece of the puzzle fits in to generate real ROI.

A content marketing agency generates leads and creates opportunities for companies using branded, digital content. That means building awareness, generating leads, converting them into customers, and keeping them engaged so they become your biggest fans and word-of-mouth referrers.

The term ‘digital marketing agency’ is a catch-all term that casts a very wide net. Content marketing agencies are a type of digital marketing agency that specializes in content research, strategy, implementation, and execution. Digital marketing agencies tend to specialize more in the tech stack (think ad management, paid PR, organic backlinks for SEO, Google listings, etc.). 

While these agencies may also create content, it’s anyone’s guess how good it is. Always search for a content marketing agency if you’re looking for high-quality B2B content and, better yet, content marketing specialists that can guide you every step of the way.