Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content.
An easy way to understand the power of a buyer persona is to compare a small table of people at lunch to a stadium with thousands of spectators. Which group do you think is easier to sell to?
The Super Bowl is a huge event that has broken its own viewership record five of the last six years. In 2015, it had an average viewership of 114 million people, or over one-third of the U.S. population. While most people tune in for the game or the half-time show, the rest of us tune in for the commercials.
With an average price tag of $4.5 million per 30-second ad, why are companies spending their entire advertising budget on a single commercial? Brand exposure.