The Science of Conversational Marketing

Share this post:

Facebooktwitterlinkedin

If I had to sum up the past decade of marketing in one word, it would be “adaptation.”

Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what’s a marketer to do? How can brands possibly react in time to shifting expectations, much less strategically?

Continue reading…