What is the Perfect Blog Post Length?

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“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain

Ulysses by James Joyce is a whopping 265,000 words and took him the better part of two decades to write. Kafka’s Metamorphosis by is a cool 22,000. Both are considered quintessential modernist masterpieces.

We’ve already discussed the merits of why quality writing matters—but what is quality writing? And does more writing mean better writing? Continue reading…


The Science of Conversational Marketing

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If I had to sum up the past decade of marketing in one word, it would be “adaptation.”

Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what’s a marketer to do? How can brands possibly react in time to shifting expectations, much less strategically?

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A Well-Written B2B Blog Will Make Your Business Money

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Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011.

But did you know blogs are also one of the most cost-effective marketing techniques for businesses? They consistently drive traffic, build authority, and engage prospects.

In fact, blogs have been shown to lead to as much as 67% more leads.

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The Past, Present, and Future of Marketing

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The real skill now is learning how to pick out the useful information from all this noise. – Nate Silver

As this Entrepreneur infographic will show you, marketing has come a long way in a relatively short time.

In 1450, Gutenberg revolutionized printing. The first print magazine was published in Philadelphia in 1741. By 1839, posters were already so popular that they were banned on London properties. And less than 30 years later, in 1867, the first billboard went up.

Think about that. It took us 418 years to get from printing Bibles to renting out billboards. A glacial pace compared to the seismic shifts in today’s marketing landscapes.

Continue reading…