Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011.
But did you know blogs are also one of the most cost-effective marketing techniques for businesses? They consistently drive traffic, build authority, and engage prospects.
In 1450, Gutenberg revolutionized printing. The first print magazine was published in Philadelphia in 1741. By 1839, posters were already so popular that they were banned on London properties. And less than 30 years later, in 1867, the first billboard went up.
Think about that. It took us 418 years to get from printing Bibles to renting out billboards. A glacial pace compared to the seismic shifts in today’s marketing landscapes.
There’s a common misconception that no one reads anymore.
In fact, the opposite is true: more people are reading now than ever before. Between blog posts, emails, social media updates, eBooks, text messages, Wikipedia articles, and everything else the Internet offers, we process about 54,000 words a day, the length of a typical novel.
But how much of that content actually sticks with you? There is more content out there than ever, but so little of it lingers in your brain. You see it every day. Forgettable click-bait articles. Emails sent straight to the overflowing spam folder. eBooks you drop after the first ten pages.