Do You Really Want to be Your Own Boss?

Share this post:

Facebooktwitterlinkedin

Have you ever wanted to run your own business? If your answer is “yes,” you’re just like the 543,000 Americans who open their own small business every month. Unfortunately, most of them won’t make it.

In my latest article for Entrepreneur, I go over six more questions you need to answer “yes” to before quitting your day job and pursuing entrepreneurship full-time.

Continue reading…


Stand Out in a Sea of Boring with Outstanding Content

Share this post:

Facebooktwitterlinkedin

Last week, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. This week, let’s talk about getting your content to stand out.

Continue reading…


The Right Content Marketing Strategy is as Good as Gold

Share this post:

Facebooktwitterlinkedin

When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true.

Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science.

Without a doubt, the most valuable way to cash in on the inbound strategy is to invest in content marketing.

Content marketing costs up to 62 percent less than traditional outbound marketing tactics, and generates approximately 3 times more leads per dollar spent.

Continue reading…